Book Production

I have assembled a caring team of experts to help you produce your book and ready it for self-publishing.


Lead Copyeditor Dave Ficere

Dave Ficere is a freelance writer and editor with more than 30 years of experience in multiple media platforms. The owner of Ficere Writing Solutions, Dave works with a variety of businesses, individuals and non-profit organizations as a writer, editor and LinkedIn consultant. He has edited or co-edited five books and currently ghostwrites a business blog that reaches a potential audience of more than 30,000 people a week. His writing has also been featured in a wide array of media including radio promotions, devotional publications, newspapers, blogs, websites, magazines and newsletters.

Dave is a graduate of San Diego State University with a bachelor’s degree in journalism and has attended professional seminars on freelance writing, writing for business, LinkedIn and communications. The proud father of two sons, Dave is married to Patt and lives in Phoenix, AZ.



Typesetter Katherine Lloyd

Katherine Lloyd has been working in the book publishing industry since 1997 and running her own design and typesetting business since 2002. Since its inception, The DESK has designed and typeset hundreds of book interiors for some of the biggest names in Christian publishing as well as for many self-published authors.

Katherine’s passions are organizing and editing – both words and in life – reading historical and literary fiction, writing poetry-prose, and traveling (usually to be near an ocean). She lives in Oregon, has four mostly-grown sons, three daughters-in-law, and two grandsons.



Bio_photo_Jimmy Anaya (250 x 250)Graphic Designer Jimmy Anaya

Art Director for Family Life Communications for the past 15 years, Jimmy Anaya has a broad range of graphic design skills in publications, marketing, advertising and design. He has over 18 years experience in the industry after graduating in 1997 from what is now the Southwest University of Visual Arts. He is also a talented illustrator.

Focused on exceeding his clients’ needs, Jimmy has worked on book covers, event manuals, devotionals, magazines, newsletters, appeals, logos, and campaign marketing tools. A native of Tucson, AZ, Jimmy is a Navy veteran who has been happily married for 20 years and has two sons, two grandkids and two dogs.



Caryn Metcalf (250 x 337)Graphic Designer Caryn Metcalf

Caryn Metcalf is an award-winning graphic designer with extensive experience in periodical, marketing and advertising design and production. She specializes in a wide variety of work including graphics, branding, collateral and marketing pieces, web graphics and e-publications. Caryn’s work has been published in all types of media including newspapers, catalogs, magazines, books and the web. She is also a talented illustrator.

Originally from Arkansas, Caryn graduated from the University of Central Arkansas with a bachelor’s degree in fine arts and a minor in marketing. After graduating, she worked for Stephen’s Media as a graphic designer and was soon promoted to production manager, where she managed the production of six weekly newspapers. Her work won her many awards from the Arkansas Press Association for her advertising and newspaper layout design. It was there that she met her husband, a photographer and Tucson native, who convinced her to move to Tucson, AZ. Since then, Caryn has worked as a layout artist for Arizona Mail Order, a women’s clothing catalog company, as a graphic designer for Pet Genius, a web-based pet care company, and now works on the marketing staff at the accounting firm BeachFleischman PC. See a portfolio of Caryn’s work



Photographer Chloe Clarissa Carlson

Chloe Clarissa Carlson is a freelance photographer currently studying to get her associate’s degree in fine arts from Pima Community College in Tucson, AZ after studying photography in high school at Canyon Del Oro in the JTED four year program. Her photography is published in the quarterly 4Tucson Magazine. See Chloe’s portfolio.






Translator Enrique G de la G

Enrique G de la G is a professional translator of English and German to Spanish. He has translated seven fiction and non-fiction books from English and German to Spanish as well as several short stories and articles. The toughest translation he has done was also his first long project, Matterhorn: A Novel of the Vietnam War, by Karl Marlantes, a 600+ page New York Times bestseller.

Raised in Monterrey, Mexico, Enrique has a Ph.D. degree in Philosophy from the Humboldt University of Berlin. As a journalist, Enrique has contributed to newspapers, magazines and blogs in Latin America, Spain and Germany. As an editor, he has been responsible for printed and digital magazines with millions of readers.


My Core Values

INTEGRITY: I will be honest and not lie or mislead in anything I do.

WORK ETHIC: I will have a consistent commitment to honor best practices for writing, editing, publishing, and coaching; I will seek ongoing training for my skills.

COMMUNICATION: I will communicate with clients and my team clearly and thoroughly regarding expectations, processes and deadlines, scope of work, and terms and conditions of agreements.

INTERACTION: I will practice one-on-one interaction with a customized, personalized approach to help others tell their story.

RESPONSIBILITY: I will be accountable for my business' finances and sustainable practices; I will be accountable to my causes through my volunteerism and giving.

Request your FREE consulting appointment with Adam to discuss your book or writing / project needs